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Privacy Policy

Last updated: 01 March 2024

Please read this policy carefully before using the Sites or interacting with us. It contains our privacy and cookie policy.

Legal information

Business: Little Bay Stays Ltd of 24 Westfield Drive, Bearsden, Glasgow, Scotland, G61 1HZ ("Business", "we", "our", and "us").

Website: littlebaystays.co.uk ("Website")

Introduction

We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our Website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you. We use Sites to deliver the Services, including the following (collectively, the "Sites"): our Website and, if applicable, its subdomains and app, and third party Sites, for example platforms, websites, apps, including social media sites.

Please also use the Glossary to understand the meaning of some of the terms used in this privacy policy.

1. Important information and who we are

Controller. The Business described in the Legal Information is the controller and responsible for your personal data (collectively referred to as "Business", "we", "us" or "our" in this privacy policy). We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.

Contact details. If you have any questions about this privacy policy or our privacy practices, please contact our data privacy manager using the Contact Details in the Legal Information.

Complaints. You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Purpose of this privacy policy. This privacy policy aims to give you information on how we collect and process your personal data through your use of the Sites, including any data you may provide through this Website or our other Sites when you purchase a product or service, or communicate or interact with us. This Website is not intended for children and we do not knowingly collect data relating to children. It is important that you read this privacy policy together with any other privacy/data protection notice or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data.

Changes to the privacy policy and your duty to inform us of changes. We keep our privacy policy under regular review. We reserve the right to change it at any time without notice and we encourage you to read it periodically. Any changes are effective immediately upon posting to our Website or written notice to you. It is important that the personal data we hold about you is accurate and current; please keep us informed if your personal data changes during your relationship with us.

Third-party links. This Website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Website, we encourage you to read the privacy policy of every site you visit.

2. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, place of birth, date of birth and gender; job title, profession.
• Contact Data includes billing address, delivery address, previous addresses, email address and telephone numbers, business address, business email addresses and telephone numbers.
• Financial Data includes bank account and payment card details.
• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Website.
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
• Usage Data includes information about how you use our Website, products and services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. If we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data. Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

3. How is your personal data collected?

We use different methods to collect data from and about you, including through:

• Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email, via an account dashboard or otherwise. This includes personal data you provide when you apply for, purchase or use our products and services; register as a customer or user; create an account; join any subscription or membership; subscribe to our newsletters; request marketing; enter a competition, promotion or survey; give us feedback or contact us; or otherwise interact with us.
• Automated technologies or interactions. As you interact with our Website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy below for further details.
• Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources, including: analytics providers such as Google Analytics; advertising networks such as Google, Instagram, TikTok or LinkedIn; search information providers such as Google; providers of technical, payment and delivery services such as GoCardless or Stripe; credit checking and compliance screening providers such as Creditsafe; and publicly available sources such as Companies House and the Electoral Register.

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances: where we need to perform the contract we are about to enter into or have entered into with you; where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; and where we need to comply with a legal obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data, although we will get your consent before sending third party direct marketing communications to you via phone, email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

5. Purposes for which we may use your personal data

We may use your data to: register you as a new customer; process and deliver your order, manage payments and collect money owed to us; manage our relationship with you (including notifying you about changes to our terms or policies, and requesting reviews or surveys); enable your participation in prize draws, competitions or surveys; administer and protect our business and website (including troubleshooting, data analysis, testing, system maintenance, support and hosting); deliver relevant website content and advertisements to you and measure their effectiveness; use data analytics to improve our Website, products, services, marketing and customer relationships; and make suggestions and recommendations about goods or services that may be of interest to you. We rely on the lawful bases of performance of a contract, our legitimate interests, and compliance with a legal obligation, as appropriate to each purpose.

6. Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. You can change your preferences by following the opt-out links on any marketing message sent to you, or by contacting us at any time. We will get your express opt-in consent before we share your personal data with any third party for marketing purposes. Where you opt out of receiving marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase or other transaction.

7. Cookies

Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our Website. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree.

We may use the following cookies: strictly necessary cookies (required for the operation of our Website); analytical or performance cookies (to recognise and count visitors and see how they move around our Website); functionality cookies (to recognise you when you return and remember your preferences); and targeting cookies (to record your visit, the pages you have visited and the links you have followed, to make our Website and advertising more relevant to your interests).

Please note that third parties may also use cookies, over which we have no control. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies; however, if you block all cookies (including essential cookies) you may not be able to access all or parts of our Website. You can find out more about cookies at www.aboutcookies.org or www.allaboutcookies.org. We presently do not use any non-essential cookies.

8. Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so.

9. Disclosures of your personal data

We may share your personal data with: External Third Parties as set out in the Glossary; specific third parties listed in the Legal Information; and third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. We require all third parties to respect the security of your personal data and to treat it in accordance with the law, and we do not allow our third-party service providers to use your personal data for their own purposes.

10. International transfers

We may share your personal data with External Third Parties who are or become based outside the UK and EEA. Whenever we transfer your personal data out of the UK and EEA, we ensure a similar degree of protection is afforded to it, including by only transferring to countries deemed to provide an adequate level of protection, or by using specific contracts approved for use in the UK.

11. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know, and they are subject to a duty of confidentiality. We have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator where we are legally required to do so.

12. Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for satisfying any legal, regulatory, tax, accounting or reporting requirements. By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes. In some circumstances you can ask us to delete your data (see your legal rights below).

13. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data: to request access to, correction of, or erasure of your personal data; to object to or request restriction of processing; to request transfer of your personal data; and to withdraw consent. If you wish to exercise any of these rights, please contact us. You will not usually have to pay a fee, and we try to respond to all legitimate requests within one month.

14. Glossary

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best products and services and the best and most secure experience, having balanced any potential impact on you and your rights.

Performance of contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

External Third Parties include service providers, professional advisers (lawyers, bankers, accountants and insurers), and HM Revenue & Customs, regulators and other authorities, based in the UK or (where we subcontract or outsource services) outside the UK and EEA.